Gerardo, you are well known in the packaging business, and you know this business from the machinery side. How is life on the other side – the customer side?

It is true: I have 24 years of experience in the plastic industry, machine side, having served in many positions and countries. This has given me an in-depth knowledge of the business, be it about its shortcomings or its potential and impact on society.

Being on the customer side gets you closer to consumer needs and trends, but it is not really all that different as we also have clients that we serve by:

Delivering on time, on budget and with impeccable quality
Sharing innovative solutions and ideas that we can help put into motion
Working together to deliver the most sustainable packaging in the market and integrating it into local Circular Economies – this means that we need to understand what recycling loops are in place.
Provide outstanding customer service. This is essential due to our Wall-to-Wall business model, where we are embedded in our clients’ premises.

The pressure is the same and the commitments are similar. For me, taking care of my team is and will always be a priority.

Logoplaste & The Converter Business

Creating a positive impact - When you play both sides of the field, your perspective widens