Founded in 1996 in Hangzhou, Nongfu Spring Co Ltd. (Nongfu Spring) is one of the key players in the soft drinks market in China, maintaining leadership in the packaged water market over the past eight years. The company bottles not only high-quality natural drinking water, but also vegetable and fruit juices, functional beverages, teas and other high-quality soft drinks, including plant protein yogurt, premium water for elderly people and vitamin water. Its strong focus on innovation and premium brand positioning are contributing to the steady customer base increase, even within beverage categories.
The popularity of Nongfu Spring’s RTD tea and coffee products reflects a large, overarching trend across Chinese consumers, as they are showing a continuously growing preference for “better-for-you” products that either exclude sugar or include functional ingredients. Through innovative offerings, Nongfu Spring is the first in China introducing sparkling tea, juice, coffee, etc., aseptically packaged in PET and successfully serving these markets, which are offering promising sales opportunities.