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(Photo credit: Sidel)

Innovative Bottle Design

Sidel presents NUUK, the new rPET water bottle concept inspired by Greenland

Parma (PR), Italy

Sidel’s art designers have created the NUUK bottle concept, drawing inspiration from the purity of ice and its formations. The NUUK brand takes its name from Greenland’s capital and the fjords that make it famous. The “Frozen, Authentic, Unique” slogan highlights the brand’s attributes, which are closely linked to water and its features. Produced from clear, 100% recycled PET (rPET), NUUK is a container designed for high-quality, fjord-sourced premium water brands.

With its pure, sophisticated and distinctive design, the 500 ml bottle showcases the water it contains and reflects the brand’s essence. Thanks to its asymmetric shape, NUUK stands out on the shelves, putting traditional water bottle designs in the shade.

An authentic frozen bottle arising from the ice

“The specific ice shape on the lower part of the bottle constitutes a great asset and reinforces its structure. It gives the impression that the bottle is surging up from the ice,” explains Laurent Lepoitevin, Packaging Design Engineer at Sidel. In line with its origins, the deep bottle base resembles a rock glacier and is produced by Sidel’s patented Base Over Stroke System (BOSS). The mechanical forming which takes place during the blowing process optimises the material distribution in the final bottle base profile.

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