This initiative represents an industry-first collaboration between leading global retailers and consumer packaged goods (CPG) brands, working together to pioneer a standardized, scalable approach to reusable packaging. Designed with consumer convenience in mind, the program features a return-to-store model and an incentive-based “return for reward” system to encourage participation and foster long-term behaviour change.
As the program transitions into its next phase, the focus shifts to building the necessary reuse infrastructure, underpinned by a data-driven approach and consumer-centric design principles. With the first implementation set for Q1 2026, this represents a unique opportunity for companies to join this pioneering initiative ahead of its rollout.
