Packaging is a strategic element for the commercial success of any product, as it can impact both profitability and corporate sustainability policies.
In primary packaging solutions, sustainability is expressed through creativity, with the design of visually appealing containers that capture consumers' attention, and through functionality, with the development of lightweight, rPET, and label-free bottles.
SMI solution for Carvalhelhos
Carvalhelhos blow moulder not only produces traditional PET and rPET bottles that require label application, but it is also equipped with specialized moulds designed by SMIMEC for the stretch-blow moulding of 0.33 L, 0.5 L, and 1.5 L flat-bottom rPET bottles without paper or plastic labels. This eco-friendly solution eliminates the need for glue and additional paper or plastic materials, simplifying the recycling process and ensuring higher purity in recycled PET.
The area dedicated to the label has been removed, eliminating the ribs typically found in traditional bottles. Therefore, an innovative combination of embossed and debossed engravings on the bottle body provides additional space for the brand logo and essential product information, which would traditionally appear on a label. This approach also allows for the inclusion of information in braille.
Beyond its environmental benefits, this solution aligns with Carvalhelhos’ aesthetic and branding needs, helping the new bottle stand out on store shelves and attract consumer attention.
