Britannia entered the dairy drinks business in 2018, with value-added dairy drinks under the Winkin’ Cow portfolio. Britannia made a strategic decision to partner with Sidel, a global leader in packaging innovation with five decades of expertise in aseptic PET packaging. The objective was to deliver a complete aseptic PET packaging solution at Britannia’s greenfield dairy factory in Ranjangaon, Maharashtra, India.
“Sidel offered Britannia end-to-end support, enabling them to unlock the full potential of their dairy beverage,” comments Harbinder Kathuria, Vice President, Sales, South Asia.
“From bottle and label design to product-packaging validation, the line has empowered Britannia to expand its dairy beverage portfolio and offer safe, high-quality products with enhanced packaging flexibility to Indian consumers since 2023.”
Sidel’s aseptic global expertise
As technology and solutions partner, Sidel supported Britannia throughout the entire journey, taking care to always meet their expectations and timing. From the initial line design and technical planning to the installation, commissioning and final ramp-up, this close partnership ensured a smooth, efficient and fully aligned execution throughout the entire process.
“The support from Sidel wasn’t limited to the line equipment; it went much further,” explains Abhishek Sinha, Chief Sales Transformation Officer, Britannia (formerly CBO – Dairy & CEO, BBFPL) “Sidel offered a comprehensive range of services, including new packaging concept design, packaging validation, label recommendations, custom filling tests and shelf-life studies. They provided everything we needed to enter the aseptic PET segment and bring our new product to market with maximum confidence.”
Simplest and fastest aseptic solution
To ensure the highest levels of food safety, Sidel installed a complete line with integrated Aseptic Combi Predis at the Britannia plant. The solution, running at 24,000 bph, integrates preform sterilisation, blow moulding, filling and capping into a unique process that ensures product integrity and a longer shelf life for sensitive products.
