Aldi will trial the deployment of Polytag’s invisible UV tags – printed by leading self-adhesive label manufacturer Interket UK – onto its packaging from July 2023. With the company’s unique readers installed at the Biffa Teeside recycling centre, item-level recycling data will be captured in real time, providing Aldi with insights on the quantity of its packaging that is actually recycled and allowing the retailer to track an item’s journey through the recycling process.
This previously inaccessible packaging lifecycle information will help the supermarket accurately measure and track its performance against its sustainability targets, such as halving its plastic footprint by 2025.
Alice Rackley, CEO of Polytag, said: “Leading retailers in the UK are awake to the fact that the only way we will truly tackle the waste problem in this country is by using data. Gaining access to real-time packaging lifecycle information will be a game-changer, enabling retailers to develop a greater understanding of their products’ journey and make meaningful progress towards their sustainability pledges.”
