From 14 July, Ocado Retail's customers will be able to scan a QR code on Ocado Own-Brand two and four-pint plastic milk bottles to receive a reward for putting their packaging in a recycling bin.
In total, more than 8 million of Ocado's milk bottles will feature Polytag's unique-every-time QR codes on their labels. The first 20,000 codes scanned will see customers receive 20p in their digital wallet through the Bower app, which can be withdrawn to their bank account. All barcodes scanned afterwards will be offered other perks including cash, coupons and charity donations - via the Bower app.
Consumers can claim their reward by downloading the Bower app, setting up their account and adding their regular recycling bins and bank account. Once they have scanned the QR code on the milk bottle through the app and disposed of the packaging in their registered recycling bin, they can withdraw the money to their bank account.
Designed to replicate the deposit consumers will be able to redeem when a Deposit Return Scheme (DRS) – covering England, Scotland, Wales and Northern Ireland – is introduced in 2025, this initiative will demonstrate the viability and convenience of a Digital Deposit Return Scheme (DDRS) in the UK.