The investment is in a new, state-of-the-art manufacturing line that will help to accelerate the company's growth and meet the evolving needs of consumers in the region, as well as solidify its presence in the Greater Montreal Area.
"We are a family business and, as Montreal's local bottler, we're very committed to investing in our business for the long-term," said Todd Parsons, Coke Canada Bottling CEO. "As a still relatively new company, we're experiencing very positive momentum in the local market and we're making investments in our operations to drive our growth. These actions all reflect our Mission to deliver optimism and create a better future for our customers, consumers and communities."
The new manufacturing line at the Lachine facility will enable the local production of canned beverages and add capacity to the facility enabling more products to be certified Aliments du Québec including new 32 pack packaging of Coke Classic®, Coke Zero®, Diet Coke®, and Canada Dry Ginger Ale®. It is expected to be operational in Spring 2023.
"We believe that our diversity is our superpower and we're creating a workplace environment where everyone sees, hears and feels that they belong. Attracting potential, diverse employees who want to join us in our Mission is a priority for us. Later this month, we're launching a marketing campaign in the GMA to highlight how important this is," added Erika Tremblay, Coke Canada's Operating Unit Vice President for Eastern Canada. The company's most senior leaders in the Greater Montreal Area are all women and include Tremblay, Lachine plant manager, Ghislaine Mourafik and general manager for Montreal and Ottawa, Melanie Rioux.