This new look is rolling out across Latin America, Europe, Middle East and Asia.
The new system amplifies Coca‑Cola’s iconic core assets. The bold red and white palette, the uplifting Dynamic Ribbon, the impactful Arden Square, and the unmistakable Spencerian script will be more prominent across packaging, retail environments, equipment, and digital experiences.
“Coca‑Cola is one of the most recognized brands in the world, and with that comes a responsibility to keep evolving” said Arnab Roy, President, Coca‑Cola Global Category “This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand. By building on the things people already know and love, we're creating a stronger foundation for growth while staying unmistakably Coca‑Cola.”
