Coca-Cola Europacific - From bottle to bottle: Building circular packaging in the Philippines

“Building a circular economy for recyclable packaging, such as PET bottles, is only possible through strong collaborations that bridge the gap between consumers and accessible collection and recycling systems. While we have made meaningful progress, achieving greater impact is a continuous endeavor we share with the organizations and communities we work with as we scale solutions that move us closer to a truly circular economy.” - Atty. Juan Lorenzo Tañada, VP for Corporate & Regulatory Affairs of Coca-Cola Europacific Aboitiz Philippines (CCEAP).

From consumption to collection: Raising awareness and empowering communities

Once consumers have enjoyed their refreshing beverages, they can take part by bringing their empty PET bottles to the nearest Tapon to Ipon collection hub.

The Tapon to Ipon program engages with sari-sari store partners that bring recycling closer to consumers by serving as hubs where empty PET bottles can be dropped off, amplifying bottle collection through community involvement. In partnership with CCEAP’s network of micro-retailers, Basic Environmental Systems and Technologies (BEST), and the Philippine Association of Stores and Carinderia Owners (PASCO), sari-sari stores are able to serve as critical collection points—supporting local livelihoods, enabling community-wide recovery for plastic packaging, and raising awareness of PET bottle recyclability.

To further strengthen collection efforts, CCEAP has worked to expand the program's footprint nationwide through public–private partnerships that support local material recovery facilities. As part of these initiatives, the company has provided baling machines that allow PET plastic bottles to be compressed easily into transport-ready bales to local government units in San Juan in Batangas City, Naga City, Dumaguete City, and the City of Manila, among others. The bales then get transferred to accessible recycling pathways.

Large volumes of PET bottles have also been collected from the island city of Samal; the provinces of Davao del Sur, Iloilo, and Camiguin; and the municipalities of Baganga in Davao Oriental, and Basco in Batanes, further strengthening PET collection across geographically diverse areas.

Coca-Cola has also made community collection a fixture at local festivals nationwide through Tapon to Ipon pop-up booths that accept used clear plastic bottles of any brand from festival goers in exchange for prizes and Coca-Cola products. Building on its successful debut at Palawan’s Baragatan Festival in 2022, Tapon to Ipon has since become an annual presence at major festivals across the country, such as Cebu’s Sinulog Festival, Iloilo’s Dinagyang Festival, Baguio’s Panagbenga Festival, Davao’s Kadayawan Festival, and Bacolod’s MassKara Festival.

Enabled by its robust network of partners and comprehensive collection efforts, Tapon to Ipon helps create the foundation for efficient waste management systems designed to support the nationwide move towards a circular economy.

Bottle-to-bottle technology: Giving PET bottles new life 

After a PET bottle is collected, its journey continues as it is transported to a recycling facility, where it begins its transformation into new packaging.

Through public-private partnerships and increased collection efforts, The Philippines’ recycling ecosystem continues to evolve, further supported by facilities such as PETValue Philippines which enables bottle-to-bottle recycling for clear PET bottles.

PETValue Philippines turns used clear PET plastic bottles into new, food-grade material through a pioneering recycling infrastructure consisting of a carefully controlled 8‑step green technology process. In simple terms, bottles are sorted, cleaned, broken down into flakes, and then processed into small pellets that can be used to create new bottles. Step by step, what once was discarded is reformed with the highest standards to safely re-enter the packaging cycle, ready to be used again. 

Located in General Trias, Cavite, PETValue Philippines is accredited by the Philippine Board of Investments as a pioneer in sustainable manufacturing. This capability was front and center in 2024, when the facility recycled its one billionth PET bottle, each one part of a growing circular system.

A joint venture between CCEAP and Indorama Ventures, PETValue combines global recycling expertise with local infrastructure to scale bottle-to-bottle circularity in the Philippines. Here, the journey comes full circle: a used bottle is transformed into new, food-grade packaging, ready to be filled and used again—extending its life far beyond a single use. 

“Since beginning our PET recycling journey in 2011, we have always held a clear conviction that plastic should not become waste. Today with 170 billion PET bottles recycled and counting, we are proud to be driving circularity globally with our partners. PETValue Philippines stands as a proud testament to this belief, as an industry-leading initiative and a crucial component of our shared goal of delivering sustainable solutions for PET circularity. With CCEAP as our long-standing partner, we are building the infrastructure and partnerships needed to support PET recycling in the Philippines and drive tangible impact in how plastic packaging is collected, processed, and repurposed.” - Pankaj Sinha, Global Business Director of Recycling (indoNova) of Indorama Ventures.

With partner networks and community participation growing stronger, CCEAP continues to empower more Filipinos to make everyday actions, such as returning used PET bottles, count toward meaningful environmental impact and serve as part of a larger circular journey.

Over the years, this collective effort has earned both local and international recognition from business and sustainability award‑giving bodies. Most recently, CCEAP received a Special Citation for Obliged Enterprises from the Department of Environment and Natural Resources (DENR), recognizing its compliance with the Philippines’ Extended Producer Responsibility (EPR) law and its progress in advancing packaging circularity.

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