Coca-Cola Germany pilots multipacks without plastic film

How it works:

1. Adhesive dots are strategically placed to hold the bottles together, while a sturdy, recyclable cardboard handle makes carrying the multi-packs easy, providing the same functionality.
2. The packaging was designed for stability and portability. Extensive testing has proven the adhesive dots safe during transport and on-shelf handling. Consumer feedback will be closely monitored as part of the in-store pilot project.
3. Since adhesive dots are a relatively new experience for many consumers, simple instructions for separating the bottles are provided as part of in-store marketing until this becomes intuitive over time. 

According to Coca-Cola Germany the bottles can be gently twisted or pulled apart using the adhesive points. In-store communication and simple graphics on the packaging provide customers with guidance and explanations. The handle is made of recyclable cardboard, so it can be disposed of in the normal paper/cardboard recycling after the bottles have been removed. The bottles can be recycled like any conventional PET bottle by returning them to a reverse vending machine. 

www.coca-cola.com