Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Coca-Cola Middle East and Sparklo, a UAE-based cleantech company, to boost Carrefour recycling efforts under the Reverse Vending Machine (RVM) initiative. This collaboration, driven by a shared commitment to building a community of eco-conscious customers and a focus on innovation, will see Coca-Cola co-operate RVMs in key Carrefour locations across the UAE, building on the programme's proven success in promoting collection and recycling and contributing to the UAE’s ambitious sustainability agenda.
Carrefour's RVM initiative, powered by Sparklo's innovative technology, was launched in July 2023, and since then it has empowered customers to actively support circularity by incentivising recycling. Using the Sparklo app, users earn points for each item recycled and they can redeem the points for rewards from participating partners. Rewards include savings at Carrefour, discounted taxi rides, among others.
Based on the 2024 Sparklomats RVMs results, the partnership is projected to collect over 1.8 million plastic bottles and aluminium cans annually, with an average of over 1,000 containers per day, helping to contribute to CO₂ emissions reduction.
Commenting on the partnership, Jean-Luc Graziato, Chief Operating Officer at Majid Al Futtaim - Retail, said: “We are committed to playing an active role in advancing sustainability across the UAE, in support of the nation’s vision for environmental leadership and its ambitious goals around waste reduction and responsible consumption. Our partnership with Coca-Cola and Sparklo is a powerful example of how collaboration can drive scalable impact. By leveraging advanced technologies, we are transforming our retail spaces to serve greater purpose; empowering customers to actively participate in building a circular economy."
