The finalist placement recognises more than a new pack format. It highlights the role closure design plays in everyday product performance, particularly in categories where dispensing, cleanliness and repeat use directly shape the consumer experience.
For honey, these details matter.
Honey is naturally viscous, sticky and slow-flowing. It is a product people expect to use with ease, but it can quickly become messy when dispensing is difficult to control. Drips, over-pouring and residue around the closure can create frustration, waste and a poor impression of the product, even when the honey itself is of high quality.
Honey Squeeze Pack was developed to improve this everyday interaction.
Designed for controlled dispensing, the pack helps consumers squeeze and dose honey with greater confidence. It supports a cleaner, more convenient experience across repeated use, helping reduce mess while making the product easier to handle in kitchens, cafés, food service settings and on-the-go occasions.
Its selection as a finalist in Food Packaging Design reflects the importance of packaging that performs beyond the shelf. Food packaging must protect the product, support practical use and suit the realities of daily handling. Honey Squeeze Pack brings these needs together through a functional closure solution designed around the way people actually use honey.
The pack’s finalist placement in Sustainable Packaging Design adds another important layer to the story.
