To further its goal of increasing closed-loop recycling and making it easy and convenient, Lasso Loop's Invite a Friend initiative rewards reservation holders and their friends with $100 cash each and an additional $100 contribution to Plastic Bank, payable upon delivery of their Lasso appliances, that will directly stop 10,000 plastic bottles from entering the ocean. This incentive amplifies Plastic Bank's efforts to clean up the existing plastic waste problem from the world's oceans, and accelerates Lasso Loop's work to change the future of recycling.
"Lasso Loop's partnership with Plastic Bank will accelerate Lasso's industry changing impact," said Aldous Hicks, Lasso Loop co-founder. "Plastic Bank has already achieved a major milestone by removing one billion plastic bottles from the world's oceans. Whilst we are striving to change the future of recycling, with Plastic Bank's help, we will also work toward cleaning up the plastic that has already made its way to our oceans as a result of the currently broken recycling system."
Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global supply chain. Collectors in Plastic Bank's ecosystem receive a premium for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. Plastic Bank's certified blockchain platform, Alchemy™, secures the entire transaction and provides real-time data visualization – allowing for transparency, traceability, and rapid scalability.
"We're excited to be partners with Lasso Loop - a company that shares our vision leading direct environmental, social and economic impact," said David Katz, founder and CEO of Plastic Bank. "Our partnership represents a unique opportunity to make direct impact in the effort to stop ocean plastic and improve the livelihoods of collector communities."
There is no limit to the number of reservation holders who can earn cash and contribute to Plastic Bank's efforts.
(Source: PR Newswire)
(1) reference: peer-reviewed journal Science Advances