The plastic will come from waste from consumer packaging (bottles, flasks, etc.) which will be treated and then recycled. Specific packaging chosen to ensure the purity of the material.
The new recycled plastic, which is used in the composition of cosmetic packaging, complies with the requirements and certifications of the food sector: it guarantees maximum health safety for consumers.
This recycled plastic is of a quality equivalent to virgin plastic, for which current global demand is strong. To meet international certifications*, Veolia produces very high quality granules using innovative technology that eliminates organic compounds.
Johann Bonnet, Vice-president in charge of Business Development and Strategic Accounts at Veolia said:
As a global champion of ecological transformation, Veolia is committed to reducing plastic waste and to promoting industrial ecology. We are delighted to support L'Oréal in achieving its sustainable development objectives, by providing our know-how in resource recovery and recycling. Our ambition is to be a privileged partner for all international brands wishing to develop sustainable packaging processes using recycled plastic all over the world in order to meet the major environmental challenges that face us all.
Jacques Playe, Packaging and Development Director at L'Oréal, stated:
We are pleased to enter into this partnership with Veolia for the supplying of very high-quality recycled plastic dedicated to cosmetic packaging, because we share the same ambitions and values in terms of sustainable development. This will contribute to our “L'Oréal for the Future” sustainable development programme, enabling us to achieve our 2030 ambitions and significantly improve the environmental footprint of our packaging. We are convinced that we will succeed in promoting the circular economy if we join forces with expert partners to attain common objectives. This approach can be referred to as working in an extended ecosystem.
*US Food and Drug Administration