For years, black packaging has been associated with recycling challenges as the conventionally used pigments are made from carbon black which inhibits NIR detection and makes the materials invisible to the sorting systems in recycling facilities. UPM Circular Renewable Black changes that narrative. UPM’s new pigment is derived from renewable lignin and certified by third-party standards such as FSCTM2, PEFC3 and ISCC Plus. It delivers iconic deep black color for premium aesthetics, full NIR detectability for efficient recycling and a carbon-negative footprint, supporting climate-positive brand solutions.
“With UPM Circular Renewable Black, we are redefining what’s possible in sustainable packaging. For years, black was seen as incompatible with circularity - but we’ve changed that narrative,” says Robert Marx, Vice President Commercial for UPM Biorefining. “This innovation combines iconic deep black with full recycling detectability and a carbon-negative footprint, proving that sustainability and design excellence can go hand in hand. It’s a breakthrough that reflects UPM’s commitment to driving bold, science-based solutions for brand success and a truly sustainable circular economy.”
