Upon her appointment, Ms Filipposyants stated: “I am honoured to take on the role of President of UNESDA and lead the soft drinks sector in strengthening recognition of its role and value for Europe. Our industry supports more than 1.8 million jobs and generates €242 billion in revenue across agriculture, manufacturing, logistics, retail and hospitality, contributing significantly to local economies across Europe.
As a sector, soft drinks are part of everyday consumption occasions across Europe, and we are operating in a context where expectations are evolving rapidly and economic and regulatory pressures are high. Consumers are increasingly focused on broadening choices, transparency, functionality and environmental impact, and this is reshaping how our sector innovates, communicates and invests. In response, we are accelerating transformation, with a growing portfolio of low and no sugar options and continued investment in sustainability, responsible business practices and product innovation that meets changing consumer needs without compromising on taste, quality or enjoyment.’’
