UK Packaging PRO is a producer-led organisation created to help deliver one of the most significant environmental programmes in a generation. pEPR will help drive the shift to more recyclable materials and reduce waste from going into the nation’s landfills.
UK Packaging PRO has brought together more than 100 of the UK’s largest brands, retailers and trade bodies, supported by the Food and Drink Federation (FDF) and the Industry Council for Packaging and the Environment (INCPEN), amongst others.
A truly collaborative model, an industry-led PRO represents a unique opportunity for stakeholders across the value chain to shape the future delivery of the pEPR scheme. It strengthens the partnership between government and industry, harnessing the insights and expertise of producers to deliver against pEPR obligations and achieve shared goals, to increase recycling rates and drive circularity.
Jeremy Blake, Chief Executive Officer of PackUK, said:
"I’m delighted to welcome UK Packaging PRO as the new Producer Responsibility Organisation.
This announcement follows a rigorous selection process, as PackUK was committed to choosing the best candidate possible to represent the diverse interests of the packaging industry.
The appointment of the PRO will further enhance the scheme by unlocking the benefits that an industry-led organisation can bring."
Circular Economy Minister, Mary Creagh, said:
’'This government will accelerate the circular economy transition.
’'Our packaging Extended Producer Responsibility (pEPR) scheme will incentivise businesses towards more sustainable packaging choices and improve recycling services in every region.
’'The launch of UK Packaging PRO, led by businesses and working closely with PackUK, is a major step forward – putting industry expertise at the centre of how pEPR is delivered.''
