This announcement marks another important milestone in the delivery of the UK’s Deposit Return Scheme, which will go live in October 2027. Exchange for Change reflects the scheme’s core purpose: a simple exchange where people return their empty drinks containers to reclaim their deposit, and the wider impact that simple action has in reducing litter and keeping communities clean. It’s a straightforward transaction that leads to meaningful environmental change.
As part of this next phase of development, Exchange for Change has unveiled a new brand icon that will appear on all in-scope bottles, cans and return points associated with the Deposit Return Scheme. The icon has been designed to become the single, recognisable identifier of the scheme – making it easy for people to spot participating containers and return locations at a glance. This consistent visual marker will support correct participation at point of return and enable clear, unified messaging across packaging and infrastructure. The icon visually represents the deposit return process and works consistently across the full range of drinks containers covered by the scheme.
The DMO worked with Uncommon Creative Studio, a global creative agency with experience in major brand projects, on the development of the brand and logo.
