Suntory Beverage & Food Great Britain & Ireland (SBF GB&I), the producer of Lucozade and Ribena, has partnered with Polytag to deploy advanced QR technology across its packaging, unlocking new capabilities in supply chain management, consumer engagement and market intelligence.
The collaboration, which made headlines across the UK, allows the company to leverage packaging as a dynamic digital touchpoint whilst gaining unprecedented visibility into product movement and customer behaviour.
Polytag’s enterprise platform enables SBF GB&I to generate, manage and evaluate GS1-compliant QR codes at barcode level through intuitive dashboard tools.
Each code provides access to a comprehensive suite of capabilities including location-aware scanning data, campaign scheduling tools, embedded videos and links to social media, alongside fully brandable web pages that create seamless brand experiences.
Keith Allen, Head of Commercialisation at Suntory Beverage & food GB&I commented: “Polytag’s platform gives us supply chain visibility, consumer engagement capabilities and market intelligence through a single integration. The ability to manage campaigns dynamically whilst capturing location data and consumer behaviour insights transforms how we understand and serve our customers.”
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