Reconomy partners with leading tech firm Polytag to help brands cut packaging waste and improve recyclability

The partnership will see Polytag UV tag detection and trace technology installed at Casepak’s Midlands recycling facility that will provide brands with granular, real-time data on when and where packaging is recycled and the recycling rates of their products. These insights enable brands to accurately report on sustainability progress, ensure compliance with Extended Producer Responsibility (EPR) requirements and, crucially, redesign packaging content to use alternative or lighter-weight packaging, reducing compliance costs and their carbon footprint. Reconomy brand, Valpak, will also support the integration of the data into brands’ reporting systems.