CSO Anatol Sattel described K 2025 as one of the key platforms for the global plastics industry. At the company’s completely redesigned booth, Sumitomo (SHI) Demag showcased future-oriented, energy-efficient and fully automated technologies. “Visitor numbers far exceeded our expectations,” Sattel noted, highlighting particularly strong interest from professionals from the Americas and Asia. “The dominant topics at this year’s K – digitalisation, automation and efficiency enhancement – were also central to our presentation. These priorities further strengthen our position in the global marketplace, especially in comparison with Asian competitors.”
Building on this success and in line with the company’s strategic objectives, Sumitomo (SHI) Demag will place even greater emphasis on direct customer engagement. Going forward, the company will focus on interactive and individually tailored events in Germany and other key European markets to deepen collaboration with partners and customers.
As part of this strategic focus, Sumitomo (SHI) Demag is reshaping its trade fair strategy and shifting towards more targeted and efficient communication formats. Consequently, the company has decided not to exhibit with its own booth at Fakuma 2026, instead channelling resources into the development and launch of new technologies. “The German market remains of central importance to us – that is beyond any doubt,” emphasised Sattel. Future trade fair participation will be aligned even more closely with the innovation cycles of research and development, ensuring that new solutions are presented at the optimal time for maximum visibility and customer benefit.
