The 3-year project is designed to prevent ocean-bound plastic by strengthening collection and recycling systems for all types of packaging, including beverage cartons and plastics, in Thailand, Indonesia and the Philippines.
Implementation across Southeast Asia with clear targets
The project is running until November 2028. It aims to prevent at least 10,000 tons of packaging waste from entering the ocean while directly engaging around 100,000 people, including students, teachers, households, and informal waste collectors, in improved waste segregation and recycling practices. Implementation takes place in close cooperation with local recyclers, Producer Responsibility Organizations (PROs), schools, and public authorities.
Driving behavior change through education
A core pillar of Recycle for Good – Prevent Marine Litter is behavior change, with a strong focus on schools as catalysts for community action. By empowering pupils as change agents, the project promotes waste segregation at source and responsible disposal practices, extending beyond schools into households and local communities and helping to establish long-term recycling habits.
Digital tools to support long-term engagement
This behavioral approach is supported by Plastic Bank’s digital platform, which is being further developed and tailored specifically for use in schools. Through gamification features such as rewards, challenges, and collective goals, the platform incentivizes correct segregation and collection of packaging waste across all relevant material streams, including beverage cartons and flexible packaging. The solution is designed to support habit formation, collaboration, and sustained engagement rather than short-term behavioral change.
Scientific, analytical and strategic expertise
The Wuppertal Institute for Climate, Environment and Energy contributes scientific expertise through sustainability research and analysis, environmental impact evaluation, and the development of policy and system insights related to plastic waste management.
Decision context provides strategic analysis and data-driven decision support for behavior change initiatives and in modelling of their impact, helping to inform evidence-based decision-making and maximizing the project’s effectiveness.
The SIG Foundation contributes its social-impact expertise as a strategic, non-operational partner. It strengthens the project's social dimension, provides administrative support, and contributes to project-related communication.
