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(Photo credit: Sidel)

Packaging Design Concept

Sidel honoured for innovative eco-packaging concept AYA at World Food Innovation Awards 2020


For their latest eco-friendly packaging design concept AYA, Sidel has been awarded with the prestigious World Food Innovation Award (WFIA) in the category “Best Drink Packaging Design”. With the prizewinning AYA design, Sidel has developed a comprehensive innovative “End to End” packaging alternative for still water, covering all angles from 100% recycled PET (rPET) primary to carton secondary and on to tertiary packaging alternatives – all optimised for local distribution methods. The result is an overall cost-effective and sustainable packaging concept which is tailor-fit to match circular economy requirements, while improving environmental impact and industrial production efficiency.

For six years now, the World Food Innovation Awards have been recognising and celebrating concept excellence and innovation across every category of the global food industry. Chosen by a judging panel of 14 seasoned industry experts, the awards honour some of the most ambitious new products and developments of the year from established brands as well as start-ups. The awarding ceremony in association with FoodBev Media took place at HRC (London ExCel, UK) on March 5, 2020: “To us this award means a great recognition from the judging panel on how AYA meets sustainability requirements,” comments Laurent Lepoitevin, Packaging Design Engineer in Sidel.

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