The asociation's presence at the Madinat Jumeirah conference venue has clear objectives. The Plastic is Fantastic Association (PiFA) aims to establish new partnerships at the very beginning of the value chain and promote fact-based discussions about packaging materials in the Middle East. Throughout the Gulf Petrochemicals and Chemicals Association (GPCA) Forum, the PiFA team will be available for questions and discussions at booth G-20 in the exhibition hall.
Dialogue at the Source
“To sustainably change the perception of plastics worldwide, we need to involve all stakeholders across the supply chain,” explains Dominic Fiel, Executive Director of PiFA. The Middle East and North Africa region is at the heart of global material production. “And this is where the course for the future of our industry is being set,” emphasizes Dominic Fiel. “This is precisely where objective, fact-based communication should begin.”
Network in the Middle East and North Africa (MENA)
Dominic Fiel will be supported on site by Sladjana Davidovic. As Regional Campaign Manager MENA, she is strengthening PiFA's strategic positioning in the Arab region. Together, the team in Dubai will focus on introducing the globally active association to a broad professional audience and attracting new members. Unlike traditional product trade fairs, PiFA places particular emphasis on professional dialogue, political stakeholder engagement and cross-industry exchange.
