WED is jointly operated by UNESCO and the World Federation for Engineering Organizations (WFEO), which spans some 100 countries and represents more than 30 million engineers. It is an International Day proclaimed by the UNESCO General Conference and open to everyone.
The launch in Paris marks the start of a year-long campaign of events, films and related articles and news, highlighting the achievements of engineers and engineering around the world, and promoting engineering as a career.
Produced by the SJH Group – the official media partner and broadcaster for WED – all campaign content, which includes a multimedia hub dedicated to PetStar, is hosted on the WED website.
As an official partner, PetStar’s insights and expertise will form an integral part of the 12-month campaign, which provides a springboard for governments, UN-associated organisations, policymakers, educators and leaders in the public and private sectors to raise awareness of the importance of engineering.
The WED campaign has an estimated global reach of more than 100 million individuals, and this year’s theme of “Shaping our sustainable future through engineering” focuses on the essential role that engineering has to play in achieving the UN’s 17 Sustainable Development Goals (SDGs).
PetStar is a 100% Mexican company, globally recognised for its leadership in food-grade PET collection and recycling. Since 2011, Arca Continental has been its main shareholder, alongside Coca-Cola Mexico, Bepensa Bebidas, Corporación del Fuerte, Grupo RICA, Grupo Embotellador Nayar, and Embotelladora de Colima, bottlers from the Coca-Cola Bottling System in Mexico.
For 30 years, the Sustainable Business Model of PetStar has been a systemic solution that addresses global challenges such as climate change, biodiversity loss, waste and plastic pollution, building a climate circular economy with a human rights perspective, aligned with the SDGs and the Agenda 2030, which guide us towards the transformation of circular economy models to achieve a world free from plastic pollution and greater social inclusion.
