(Photo credit: Suntory Beverage & Food GB&I)

Sustainability strategy

New Report: SBF GB&I celebrates sustainability milestones

Uxbridge, United Kingdom

Suntory Beverage & Food GB&I is on track to achieve its Net Zero goals according to its first ever European Sustainability Report which aims to outline the strategy it has been following over the past five years to put sustainability at the heart of its business.

The company that owns Lucozade and Ribena has a sustainability strategy wholly aligned to the UN Sustainable Development Goals concentrating on four key areas: Our Resources, Our Drinks, Our Society and Ourselves. Each pillar has ambitious, measurable targets attached to it - from making its drinks healthier by reducing sugar to improving the circularity of its packaging. 

The sustainability report follows the company’s first ever “Green Planet Awareness Week”, which aimed to inspire, engage and inform employees about its sustainability actions. Employees attended engaging talks and Q&A sessions from internal and external speakers on topics including climate change, food waste and biodiversity.


SBF GB&I is on track to deliver against its target of 100% recyclable packaging by 2025 after implementing a major redesign of the Lucozade Sport bottle. A 50% reduction in the bottle sleeve ensures Lucozade Sport bottles are optimised for bottle-to-bottle recycling and reduces the amount of plastic needed. This follows the successful redesign of its Ribena bottle the year before.

Elsewhere, a 12% reduction of water use was achieved across its European operations (SBFE) in 2021 - half of its 2030 target - through more efficient practices and investment in water ecosystem regeneration projects. SBFE has also made steady progress towards its carbon reduction targets, achieving a 22% reduction of scope 1 and 2 emissions and a 16% reduction of scope 3.


In 2013, Suntory set a global target to reduce the amount of added sugar in its drinks by 35% before 2025. SBF GB&I has been ambitious in this area, already removing 98 billion calories and 25,500 tonnes of sugar across its core drinks range since 2015 and achieving a 57% cut in sugar in 2017. The business has also continued to introduce zero or low-calorie alternatives for its brands.


In 2018 SBF GB&I launched B Active, a three-year programme using the power of sport and exercise to forge career paths and positively impact the lives of 16-24-year olds living in communities that need it most. Between 2018 and 2021, the initiative delivered positive results, helping over 10,000 young people across five UK cities develop their skills. Almost 2,500 participants completed the programme with a vocationally recognised qualification.

SBF GB&I also continued the work it started during the Covid-19 pandemic to deliver surplus drinks to those in need. With national lockdowns resulting in extra product that had been destined for gyms, cafes and sports clubs, SBF GB&I redirected these drinks – 139,000 cases in total– to FareShare, the NHS and other frontline services.  

The company

SBF GB&I took significant steps to improve Diversity Equity and Inclusion (DE&I) within its own business. This included revitalising its DE&I Taskforce, which now runs monthly sessions to boost awareness across its five diversity and inclusion pillars: Women in Leadership, Race & Ethnicity, LGBTQ+, Disability and Age.

Flexible working has also been a key focus for SBF GB&I as it adapted to the way the working world evolved during the pandemic. Removing core working hours and a focus on time spent in the ‘Gemba’  - the Japanese concept meaning the place where value is created - empowered employees to decide how they work and collaborate others, while stimulating business growth by improving employee productivity. 

''We are proud of the progress we have made on our sustainability journey and ensuring it’s at the heart of our business. However, we equally recognise that a lot still needs to be done. This means that over the course of the next year we’ll continue to take positive actions and disclose where we are on our ambitious path for even greater transparency as part of our ongoing commitment to our Growing for Good vision.'' - Liz Nieboer, Head of Sustainability and External Affairs at Suntory Beverage and Food GB&I.

In 2022, the business aims to go even further in its sustainability reporting, including detailed disclosures on progress against each of its targets. 

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