New PET bottle for Coca-Cola & Co. currently only available in Germany
The 0.85-liter PET bottle is currently only available in Germany from Coca-Cola Europa Pacific Partners, a consumer goods company with operations in 31 countries. The bottle, made of 100 percent recycled PET, is filled at production sites in Dorsten, Genshagen and Knetzgau. After 17 years, this is Coca-Cola's first new packaging in Germany in the area of large disposable PET bottles over 0.5 liters.
Why is Coca-Cola introducing the 0.85-liter PET bottle for Coca-Cola & Co.?
The number of smaller households has increased significantly in recent years and will continue to grow, according to the German Federal Statistical Office. There are also people who enjoy a second glass of carbonated soft drink every now and then.
''In carbonated soft drinks, we are seeing a trend towards smaller pack sizes. Up to 10 percent of soft drink volume in food retail is in packages between 0.5 and 1 liter.'' - Arne Koslowski, Vice President Commercial Development, Coca-Cola Europacific Partners Germany.
Same price as the 1.0 liter PET bottle for Coca-Cola & Co.?
The recommended retail price for the 0.85-liter bottle is significantly lower than that of the 1-liter disposable PET bottle. ''We are introducing a new package to the market and filling a gap in the range," says Arne Koslowski.