Multi-feed returns enable recyclers to pour over 100 empty beverage containers into the reverse vending machine in one go, for a more efficient and enjoyable recycling experience. When returning over 100 beverage containers, recycling at TOMRA R1 is up to five times faster than using a single-feed solution, since containers do not need to be inserted one by one.
TOMRA R1 helps attract consumers to the retail locations that host the machines, with stores on average seeing a 33% rise in consumer sessions and 86% increase in containers returned. A recent consumer research survey shows that 87% of recycling consumers spend their deposit refund in store toward their next grocery purchase, so recycling customers not only bring footfall to stores, but also revenue.
The same survey found 46% of consumers would like to use multi-feed reverse vending, with this rate even higher in Sweden, Norway and Germany where TOMRA R1 is already available.
