Continuing its commitment to environmental sustainability in packaging, Lacerta Group, LLC announced the rollout of its newest innovation, Seal N’ Flip™ packaging. Coming at a time when food retailers and brands are focused on their bottom line, the Seal N’ Flip design is estimated to reduce packaging costs by up to 25%. Unlike anything else available, the new design flips the script on traditional packaging, placing the lidding film on the bottom. This results in a product-forward display that is eye-catching, elevates shelf appeal to consumers, and is estimated to reduce the use of plastic by up to 50%.
Unlike standard film lidding formats, the Seal N’ Flip™ construction puts the food in the spotlight. It is ideal for showcasing cut sandwiches, wraps, hoagies, snacks, and other ready-made offerings. This gives brands a powerful visual merchandising advantage while maintaining the functional benefits that packaging film provides, such as tamper resistance, leak protection, and a lower carbon footprint over the product’s lifecycle. For food processors and manufacturers focused on operational efficiency, Seal N’ Flip™ is a production-efficient packaging line that minimizes material waste and integrates easily into existing processes.
“Grab-and-go shelf real estate - especially in the refrigerated section - is highly competitive, so we designed the Seal N’ Flip™ packaging and stand to give brands a distinct edge,” said Craig Muldrew, Lacerta’s VP of Marketing. “By using the stand to position products vertically to feature our unique back-facing lidding design, prepared foods are front and center, creating a standout, premium look that speaks to the way consumers shop - with their eyes first.”
