On UCB’s PET line water and soda pop are filled into four different sizes of bottle – here the 330-milliliter variant. (Photo credit: KHS)

Key role for quality

KHS supports beverage producer UCB from Cameroon in implementing its ambitious sustainability goals

Dortmund, Germany

On the booming beer market in Cameroon one local brewery isn’t simply out to make a few fast bucks – or francs – but is instead going for sustainability, high-quality products and future-proof technology. This strategy is proving extremely successful and has made the company the market leader in major cities.

Fast urbanization and a rapidly growing middle class are turning large swathes of the African continent into a dynamic market that holds great potential. With their sales markets in North America and Europe stagnating or declining, this is something international breweries especially are profiting from and where they see new opportunities. Consumption is rising every year by 5%; in 2015 experts from the Deutsche Bank already forecast that by 2025 more than a third of the growth in worldwide beer sales would be attributable to sub-Saharan Africa.

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