Back

On UCB’s PET line water and soda pop are filled into four different sizes of bottle – here the 330-milliliter variant. (Photo credit: KHS)

Key role for quality

KHS supports beverage producer UCB from Cameroon in implementing its ambitious sustainability goals

Dortmund, Germany

On the booming beer market in Cameroon one local brewery isn’t simply out to make a few fast bucks – or francs – but is instead going for sustainability, high-quality products and future-proof technology. This strategy is proving extremely successful and has made the company the market leader in major cities.

Fast urbanization and a rapidly growing middle class are turning large swathes of the African continent into a dynamic market that holds great potential. With their sales markets in North America and Europe stagnating or declining, this is something international breweries especially are profiting from and where they see new opportunities. Consumption is rising every year by 5%; in 2015 experts from the Deutsche Bank already forecast that by 2025 more than a third of the growth in worldwide beer sales would be attributable to sub-Saharan Africa.

Advertisement
Krones
PETnology's Resource Guide
comPETence center

The comPETence center provides your organisation with a dynamic, cost effective way to promote your products and services.

Find out more

Cover
Our premium articles
comPETence
magazine

Find our premium articles, interviews, reports and more
in 4 issues in 2022.

Find out more
Current issue