Through this initiative, Kao will reduce the amount of virgin plastic used in the makeup category of the Kao cosmetics business, promote sustainable manufacturing, and further promote efforts to realize horizontal recycling of plastic cosmetic containers.
Kao began using chemically recycled PET materials from the skin care product containers of the cosmetics brand Twany in June 2021, and has been gradually expanding their use to a number of brands. In collaboration with JEPLAN, Kao is also working on a horizontal recycling field test where used cosmetics bottles collected from customers at stores are turned into new plastic cosmetic bottles.
On the other hand, powder foundations have traditionally been able to be used by repeatedly refilling the compact case. Depending on the features of the product, the refill can be an inner plate made of virgin PET material or aluminum.
The inner plate, which is made of virgin PET material, will be gradually switched to chemically recycled PET material of the same quality. Kao continues to promote more environmentally friendly and sustainable manufacturing.
In the future, similar to the plastic bottles that use chemically recycled PET materials initiative which we are already working on, Kao will also consider other initiatives to achieve horizontal recycling and realize plastic circularity in society.