KANEBO selects Eastman Cristal™ One IM812 for luxury overcap packaging 

Cristal One IM812 delivered the precise aesthetic KANEBO envisioned: a clean, high-quality black with the right gloss and a subtle transition from opaque black to a more transparent black gradient at the top. This combination of toughness, transparency and color precision helped create a refined premium look without making the package appear overly heavy. 

“From an engineering perspective, this packaging required careful alignment of material performance, processing and finish,” said Shota Kawasaki, KANEBO packaging engineer. “We evaluated several candidate materials, and Cristal One IM812 proved to be the best match for our needs.” This specialty material can be injection molded and is designed to provide high transparency and toughness for premium cosmetic components. 

KANEBO selected this specialty PET resin for its sustainability benefits, as it is recyclable in the PET recycling stream. Although compliance with the European Union’s Packaging and Packaging Waste Regulation (PPWR) was not an immediate requirement for a product sold primarily in Asian markets, KANEBO chose to go a step further by adopting a material that aligns with anticipated future regulatory expectations.  Market response has been positive since the lotion’s January 2026 launch, and KANEBO plans to expand use of Cristal One Renew IM812 in upcoming products. 

“KANEBO’s adoption of Cristal One IM812 in its product cap is meaningful to Eastman,” said Tara Cary,  Eastman marketing manager for cosmetics and personal care packaging. “This commercial example shows how Eastman’s materials can help beauty brands address the challenge of combining sustainability with uncompromised appearance, durability and function.”  

Kao, KANEBO’s parent company, has partnered with Eastman for many years. Built through collaboration on Eastman material innovations, the long-standing relationship reflects Kao’s confidence in Eastman’s global technical support and materials expertise for cosmetic packaging that demands premium finishes and reliable performance. 

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