This year’s presentation marks UNITED CAPS’ strongest integrated Interpack innovation platform to date, combining product launches, live co-development and lower-carbon packaging collaboration in one unified programme.
The packaging market is moving too quickly for incremental change alone. Brand owners and manufacturers are under pressure to respond to sustainability targets, tighter regulation and increasingly complex supply chains. In this environment, UNITED CAPS is focusing not simply on showcasing products, but on helping customers solve real packaging challenges in effective ways.
“Packaging today demands solutions that combine performance, sustainability and speed to market,” said Benoît Henckes, CEO of UNITED CAPS. “IMAGINE BETTER reflects our commitment to helping customers turn challenges into practical action.”
This collaborative approach is also reflected in how UNITED CAPS has designed its Interpack presence around customer interaction and co-development.
A collaborative model for faster packaging development
At the heart of this year’s Interpack concept is the broader idea behind the theme: WE ARE BETTER UNITED. It is a simple principle: better packaging gets built faster when customers and technical teams work together early.
“The best packaging innovation happens when customers and partners work together openly and early,” noted Henckes. “That is what WE ARE BETTER UNITED means in practice.”
Interactive design sessions and expert packaging discussions
This collaborative philosophy comes to life in BETTER LAB, a dedicated innovation space where visitors can pre-book dedicated sessions with UNITED CAPS design experts via the BETTER LAB booking platform. Supported by live 3D prototyping on site, BETTER LAB allows concepts to move rapidly from discussion into tangible development.
Appointments can be booked in advance, allowing visitors to secure dedicated one-to-one development sessions before Interpack opens.
