“EvoDECO Next rethinks what is possible with roll-fed labelling. Producers no longer need to choose between industrial efficiency, material reduction and impactful decoration. By enabling partial labels on a simplified roll-fed architecture, we can help customers use less material, create new brand opportunities and maintain the performance their production lines demand,” said Anne Philippe Lafon, Product Manager – Labelling, at Sidel.
Responding to the evolution of PET packaging
PET packaging continues to evolve towards greater material efficiency and circularity, while brands remain under pressure to differentiate on shelf. Much of the industry’s lightweighting work has focused on the bottle itself, from the neck and body to the base. EvoDECO Next extends this thinking to decoration, treating the label as another packaging component that can be optimised.
Traditionally associated with wraparound decoration, roll-fed labelling can now be used with smaller partial labels through EvoDECO Next. By revealing more of the bottle, producers can make the container shape, transparent PET and product part of the visual identity. The result is a premium aesthetic that also reduces the amount of label material required.
Less material, greater brand impact
Depending on the decoration selected, Sidel says partial labelling can reduce label surface by up to 75% compared with a conventional wraparound label. The maximum figure is based on its illustrated 90° partial-label configuration, while a 180° configuration reduces label surface by 50%.
For high-volume producers, partial labelling can deliver significant savings. In one Sidel example, moving from a full wraparound label to a 90° partial label reduced BOPP consumption by 208.4 tonnes per year, cut associated CO₂ emissions by 346 tonnes and generated approximately €723,000 in annual raw material savings.1
The approach also supports Sidel’s broader JUST label proposition, combining sustainability, branding, lower total cost of ownership and simpler technology. By making the uncovered bottle an intentional part of the design, producers can now cut material while retaining strong shelf appeal.
