This is one of the findings of a consumer survey commissioned by BERICAP involving citizens aged between 18 and 80 as well as their families. Survey respondents tested the new closures on 1.5-litre mineral water bottles in real-life scenarios for a period of a week. The users particularly praised the easy and intuitive handling when opening, closing and drinking, as well as the fact that the closures are very hygienic. This is because it is impossible for the closure to fall onto the floor and get dirty, which is what often happens with conventional closures when bottles are carried by small children, taken along in the car or in other everyday situations. Tethering the cap to the bottle also ensures that the closure and bottle remain together in the recycling process. Many consumers are not aware of this ecological advantage of tethered caps, which will be mandatory for disposable beverage containers up to 3 litres from July 2024 onwards. However, as soon as they realise it – e.g. after reading information on the bottle label – they rate the sustainability aspect positively. The very good user experience associated with the ClipAside closure will also have a positive impact on consumer perceptions of beverage brands and customer loyalty. The first well-known customers in the carbonated soft drinks, mineral water and fruit juices segments already have products with the new BERICAP ClipAside closure on the market.
ClipAside has gone through the design, development to market readiness and market launch phases, and is now in the fourth phase: post-launch monitoring. The adjustments that had been made to optimise the user-friendliness of the new closure system – based on the consumer and handling tests conducted in the design phase – met with a very positive response from the testers, as did the high quality of the closures and their ability to withstand being opened and closed multiple times. Most users rated the BERICAP ClipAside better than conventional bottle closures in many respects and would recommend it for that reason, and because it combines the advantages of screw and hinge cap closures.
“The consumer survey has confirmed that the ClipAside offers many benefits to users aside from its recycling advantages,” said Thomas Schmidt, Group Marketing Director at BERICAP. “The ClipAside design impressed respondents in every respect: from handling, convenience, hygiene and sustainability to robustness in daily use. When the user experiences this level of convenience in use it has positive impacts for beverage brands. It has been stated that beverage manufacturers offering the new tethered caps now were considered as customer-centric, innovative and sustainable brands.”