(Photo credit: Coca-Cola Europacific Aboitiz Philippines)

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Partnership

Coca-Cola, Rezbin join forces to scale Tapon to Ipon nationwide collection network

1:13 min Digitization, Sorting and collection
Metro Manila, Philippines

Coca-Cola Europacific Aboitiz Philippines (CCEAP) and clean technology company Rezbin Waste Technology Inc. have entered a strategic partnership to scale CCEAP’s Tapon to Ipon program through digital solutions that support PET bottle collection and recovery efforts across communities.

Through the partnership, Rezbin will help strengthen CCEAP's vast network of collection partners, including junk shops, local government units, academic institutions, and community organizations as accessible drop-off points for used clear PET bottles.

Tapon to Ipon is a nationwide program by the Coca-Cola system in the Philippines aimed at accelerating recovery and recycling efforts for clear PET plastic bottles of any brand.

''Building a circular economy requires collaboration across the value chain. At Coca-Cola, we believe meaningful progress becomes possible when different sectors work together toward a shared purpose. By combining Tapon to Ipon with Rezbin's digital capabilities, we are making PET bottle collection infrastructure more accessible while encouraging more Filipinos to take part in everyday recovery and recycling efforts.'' Atty. Juan Lorenzo Tañada - VP for Corporate & Regulatory Affairs of Coca-Cola Europacific Aboitiz Philippines (CCEAP).

The goal is for participating collection hubs and partner junk shops under the Tapon to Ipon program to be integrated into Rezbin's digital platform. This enables consumers to locate verified drop-off points and earn rewards through an automated points-based system that incentivizes PET bottle collection.

''Rezbin was founded on the belief that technology can help drive greater participation in recycling efforts. There's more to be accomplished with Tapon to Ipon, and we're proud to partner with Coca-Cola in helping transform recycling behavior across communities. Through digital engagement, we can help create a more efficient collection system for PET recovery in the Philippines.'' - Mari Martirez, Co-Founder & CEO of Rezbin Waste Technology Inc.

Through innovative solutions that connect consumers, communities, and recovery partners, CCEAP and Rezbin aim to encourage more Filipinos to participate in PET bottle collection and recycling while helping advance a circular economy for plastic packaging.

www.cocacolaep.com

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