The first RVM was officially opened earlier today in partnership with Return-It –the east zone network operatorfor Victoria’s Container Deposit Scheme (CDS VIC) – at CCEP’s Moorabbin production site. This initiative is part of a broader effort to make recycling more visible and accessible for both employees and local communities, while reinforcing CCEP’s long-standing support for container deposit schemes around Australia.
Orlando Rodriguez, Managing Director – Australia at Coca-Cola Europacific Partners, said: “Coca-Cola has been proudly made in Moorabbin for more than 65 years. Now, with the installation of this Reverse Vending Machine, our consumers can return their containers for recycling right where their favourite drinks are produced.”
“Container deposit schemes provide valuable opportunities for Australians to recycle beverage containers. With schemes now established and operating in every state and territory, our focus is on working together with government, industry and the community, to supercharge recycling rates. Scaling the accessibility of collection points is critical to achieving this. At CCEP, we want to help make recycling containers more convenient – and so we’re using our own sites to provide local communities with easy-to-access collection points.”
CCEP has played a key role in co-founding and expanding container deposit schemes across Australia for nearly 50 years, including Victoria’s, which celebrates its second anniversary this month and has collected more than 2 billion containers since launch.
