From a single recycled bottle to a once-in-a-lifetime adventure, Coca-Cola and Merlin are making sustainability fun and rewarding for families across the UK. This summer, for the fourth year running, thrill seekers can win VIP experiences at some of the UK’s most iconic family attractions. By simply recycling an empty 500ml plastic bottle at one of the specially designed reverse vending machines located across Merlin Entertainments UK attractions, people will be in with a chance of winning an unforgettable prize experience.
The partnership continues Coca-Cola’s ongoing relationship with Merlin Entertainments, which has seen over 175,000 plastic bottles collected via the reverse vending machines since they were first introduced.
This year, the campaign will be bigger than ever. Recycling champions could be in with a chance of winning VIP prizes at Cadbury World, including a delightful Cadbury Character Afternoon Tea, adding an extra layer of excitement to this year’s offerings. This new location builds on the incredible list of Merlin Attractions where visitors can win big again, as well as doing their bit for the environment.
12 Merlin Attractions will be providing prizes for lucky winners to enjoy, such as a VIP experience and behind the scenes tour in Sharkbait Reef at Alton Towers Resort, a VIP Giraffe Encounter at Chessington World of Adventures Resort, a Snorkelling with Sharks Experience at SEA LIFE Blackpool, plus conquering the 127ft climb of one of the UK’s tallest roller-coasters, The Swarm at Thorpe Park. Families and friends across the UK will have access to these brilliant prizes by recycling one 500ml drink and will get the chance to win a once-in-a-lifetime prize.
Jo Padwick, Senior Sustainability Manager at Coca-Cola Europacific Partners: “The addition of VIP Cadbury World prizes to our RVM initiative with Merlin is an exciting prospect for our customers and will continue to provide them with an innovative and engaging way to recycle their plastic bottles.
