Piovan Summiteer May 2024
PETnology Europe 2024_summiteer

Inverted closure

Aptar Food + Beverage Partners with Chacauhaa Brazil to provide an inverted packaging solution with SimpliSqueeze® Flow Control Valve for Mel de Cacau Honey

1:40 min Caps & Closures

Aptar Food + Beverage continues to collaborate and develop partnerships with companies of all sizes in Latin America to help them increase consumer loyalty and grow market share through packaging innovation.

Recently, Aptar and Chacauhaa Brazil, worked hand-in-hand with Chacauhaa’s owner, Clarissa Bajon, to enhance the consumer experience of its popular honey product derived from cocoa harvested in Northeast Brazil by re-packaging Mel de Cacau honey. “We chose Aptar to be our partner in this project for its expertise in product innovation and its global sustainability commitments which aligns with our brand’s values and aspirations,” says Clarissa Bajon, owner of Chacauhaa Brazil.

Aptar played a significant role in converting the glass with metal lug cap packaging of Mel de Cacau honey to an inverted closure with Aptar’s Lock-Back Partial Lid solution with SimpliSqueeze flow control valve. This new packaging system added value not only to the consumer experience, as it is easy to use and provides a more hygienic application without the need of utensils, but also created more manufacturing and shipping efficiencies, a win-win for the customer.

“Our company enjoys a great reputation for working with brands of all sizes,” says Aptar Food + Beverage marketing development coordinator in Latin America, Nycollas Cardoso. “Every brand we team up with is an opportunity to revolutionize our markets with packaging innovation that not only helps our customers achieve their targets, but also aims to improve consumers’ lives with packaging solutions that provide safety and convenience.”


(Photo credit: Aptar Food+Beverage)

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