Through the partnership, participating brands can now display official on-pack icons clearly signaling plastic recovery impact, whether collecting the same amount of plastic used to make the packaging (plastic neutral) or twice the amount (plastic negative). These badges differentiate products on retail shelves and e-commerce platforms as making a tangible impact in sustainability efforts.
Consumer sentiment backs the move: a nationwide study from rePurpose Global found that 95% of consumers indicated a willingness to pay more for products that fund plastic recovery. Among "conscious consumers" (those whose buying behavior suggests they prioritize impact in purchasing decisions), willingness to pay rises even further.
The icons are supported by rePurpose Global’s industry-leading verification system, which includes traceable data, impact reporting and regular third-party audits. Brands already displaying rePurpose Global Plastic Neutral certifications include Thrive Market, Saie Beauty, Beatbox Beverages, Megafood, Murphy’s Naturals and PAX Labs, among many others.
“When brands show they’re taking responsibility for their plastic footprint, it drives real-world impact and consumer trust,” said Mike Forenza, Managing Partner at AE Global. “Through these on-pack icons with rePurpose Global, we’re making it easy for brands to integrate plastic recovery into their packaging strategy while delivering verified sustainability that stands up to scrutiny.”
