Generation Z has become an indispensable consumer group, with the evolution of national brands requiring a constant dialogue with this generation. Emotional identification can be achieved by using product differentiation to break the “dimension wall” between brands and consumers.
With the slogan “The sight of Xiaoyangren Miaolian, our first feeling of love!” and its sour, yet sweet taste, it is an iconic drink that resonates across several generations. Today, to make an emotional connection with Generation Z, Xiaoyangren launches their unique, innovative Cool Sports drink – aimed at those who work hard, love sports, and follow fashion.
