Under the theme of “Testing is believing,” TOMRA representatives welcomed approximately 100 participants to its exclusive opening event and guided tour of the new flake sorting facility, located next to its office in Parma, Italy. The inspiring afternoon was filled with informative presentations and demos highlighting the company’s long-term plastics strategy, the purpose and goal of the new facility, and the numerous advantages it offers customers.
TOMRA celebrates opening a new flake sorting test center in Italy
TOMRA Recycling officially opened its new flake sorting Test Center, where the company will develop new applications and solutions in the fields of PO and PET flake sorting while simultaneously expanding its service offering.
Fabrizio Radice, VP and Head of Global Sales and Marketing at TOMRA Recycling, started the exclusive event and gave a detailed explanation of the rationale behind investing in a new Test Center. “We have observed an increasing demand for flake sorting tests and a strong market push for high-quality recycled plastics,” Radice told the large crowd. “This requires the purest material fractions across all plastics applications, and the respective technologies and solutions need to be identified, developed, and optimized. This will happen in our new facility, while closely collaborating with our customers and partners.”
In fact, customer collaboration is at the core of the new facility. Customers from around the world can now ship their plastic flakes to Parma. Together with their respective sales contact, the materials are processed by TOMRA’s flake sorting machines. Based on the test analysis and results, TOMRA will recommend the most suitable machine, process and sensor configuration for the customer’s defined sorting requirements and goals. Customers are provided with an entire business case tailored to their needs before making an investment.
TOMRA’s customers have been benefitting from this concept that has been offered globally (Germany, United States, Japan, Korea, China) for decades. They can now enjoy extended testing capacities, shorter lead times and greater flexibility when it comes to scheduling tests. In addition, its location proves to be particularly convenient. Situated in Parma, at the hearth of one of Europe’s most important industrial and production regions, it can be easily reached via the international airports of Milan, Bologna, Verona and Bergamo.
In the second part of his presentation, Radice, detailed why TOMRA is a ‘One Stop Shop Solution.’ First, TOMRA offers a vast portfolio of sensor-based sorters for various applications with AUTOSORT® and its application-specific complementary products at its core. In the plastics segment, AUTOSORT offers technologies for both presorting and flake sorting that work in unison with each other and allow greater operational and financial benefits. Second, going beyond technology, customers and partners profit from TOMRA’s in-depth application knowledge, invaluable consultancy expertise and ongoing service support. The alignment of machines combined with vast expertise and a one-stop service translates into maximum plant performance.
Following Radice, Alberto Piovesan, Segment Manager Plastics EMEA & Americas, presented TOMRA’s flake sorting strategy and position in the plastics segment. The audience learned that the company aims to accelerate and shape the development of the sector through its vast application and industry expertise, its consultation, and the most advanced technologies.
The new Test Center will play a crucial role in doing so, as accentuated by Piovesan. “Within only 1.5 years, we established a place where new ideas and innovations are born to best respond to current market trends. More importantly, we are working on solutions that are indispensable for any sorting and recycling plant targeting to successfully upgrade plastics.”
Strong emphasis was also put on the new trends in plastics recycling and the implication these trends have on the industry. One of the trends is seen in a discrepancy of input and output qualities. Whereas input materials are expected to come with lower qualities, the required output must feature the highest qualities possible.
Facing and solving these new challenges makes the application of the latest sorting technologies critical. As an industry pioneer, TOMRA clearly understands its role in the segment and continuously develops new technologies and optimizes existing ones to best serve both the customers’ and market’s needs. Piovesan stated that current market trends have resulted in high demand for recycled polyolefins, but recycling rates are still low. Since the company sees increasing potential in polyolefin recycling, it will further devote its attention and expertise to innovate PO-applications. Currently, TOMRA is well-positioned in the flake sorting segment and offers two sophisticated flake sorting units.
Ida Semb, Product Manager at TOMRA Recycling, offered more detail and presented the key features of AUTOSORT® FLAKE and INNOSORT FLAKE, both of which are used for the recovery of plastic flakes (PET, PO, PVC) as small as 2mm and deliver the purity rates demanded by the market, brand owners and converters. AUTOSORT® FLAKE excels in high-end applications where the level of contaminants is rather low, but the quality requirements are particularly high. INNOSORT FLAKE is applied for more contaminated streams and is available with a PO-specific sensor to sort polyolefins. With its 2-meter width, INNOSORT FLAKE provides accurate sorting result while sorting up to 6 tons per hour.
At the close of the presentations, Ida Semb, Product Manager, and Robert Glaser, Technical Product Expert Flake sorting, joined Alberto Piovesan and moved on to the demo session. All participants were guided into the Test Center, where both machines proved their capabilities in the recovery of polyolefins from highly contaminated material mixes and in color sorting.
After all international participants learned about the company’s plastics strategy, positioning, and available solutions for upgrading recycled plastics, Radice returned to conclude the event. He thanked the customers and press titles for being part of the opening celebration and summarized the key take-aways before the group enjoyed networking opportunities. “We are excited about having guided you through this inspiring and informative day. Our key-message is that we are dedicated to shaping the plastics recycling segment and contribute to it with our comprehensive expertise, technologies and, finally, our passion and commitment to enable greater circularity of our resources. With our new Test Center, we are moving ahead and focusing on the development of new solutions for tomorrow’s challenges. We are your partner and live up to our promises. We invite you to come, test your material on our machines and believe in what is possible in upgrading plastics.”
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