PET packaging faces its most severe and fundamental challenge yet: Effectively conveying its superiority in sustainability matters over glass and cans to consumers and brand owners - and the entire society. If we fail to address this misconception in the end-user's mind, PET packaging, and with it the environment is heading for a highly precarious and unstable future.
Extend your knowledge, expand your network and partner with peers in order to create a sustainable way into the future of PET packaging. Dates and locations close to the K show will allow combining two important industry events.
