WHEN SHOPPING FOR CONSUMABLES THE CHOICE OF A PRODUCT IS MADE IN A MATTER OF SECONDS. WITH SUCH AN INCREDIBLY BRIEF DECISION-MAKING PROCESS, IT IS EVEN MORE IMPORTANT FOR A BRAND TO STAND OUT ON THE SUPERMARKET SHELF.
During this crucial so called 'moment of truth' a label can significantly help in attracting consumers' attention and encouraging them to select one beverage over another. In today's changing market a manufacturer needs to be able to adapt quickly to succeed. Sidel offers a wide range of labelling solutions to enable beverage producers to bring new products to market quickly, using flexible and reliable solutions to meet fast-paced consumer trends.
Challenges to meet new consumer trends
The consumers of today are more concerned with beverages that reflect their personality and individuality. It is no longer enough to deliver a quality product in a package with any label. A key contributor to success is personalisation and products that match the consumer's lifestyle. A successful example of adapting to consumer trends is Coca-Cola's personalised label redesigns in their impactful "Share A Coke" campaign. It was a simple idea with a great outcome - a 2% increase in sales in the US.