VALSER gets people talking with another innovation in the area of sustainability. It was the first Swiss mineral water to use bottles made from 100% recycled PET (rPET). Additional breakthroughs were made with the use of CO2 from the air from, Climeworks and the brand’s climate-neutral certification.
Less packaging, more sustainability
Now, by dispensing with the label, VALSER has reached another milestone along the path to sustainability and a circular economy. The first VALSER labelfree propositions – VALSER Sparkling, VALSER Still and VALSER Still Calcium & Magnesium – are now available and being tested on the market. Dispensing with labels enables a further reduction in the amount of packaging material used. This means less waste and a reduction in CO2 emissions.
The product information and logo are embossed into the bottle. The barcode required for retail sale is now printed on top of the lid.