The name change supports the business area's strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes. UPM Raflatac will remain a leading, global product brand in the Label materials offering area.
UPM Adhesive Materials leverages its adhesive expertise, material performance, and industry-leading services to deliver value to customers. The business area holds a leading market position in label materials and has expanded significantly in graphics solutions through the acquisitions of AMC AG, Grafityp, and Metamark.
