The liquid colour technology between FMCG requirements and circular economy
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are normally sold quickly and at relatively low cost. Non-durable goods such as soft drinks, dairy products, fruits and vegetables, meat and baked goods are highly perishable and need consequently a package able to preserve them especially during logistics and distribution. At the same time, since those products are fast moving, it is imperative for them to beat the competition: they need to be highly eye-catching and recognisable on shelves. The unit pack or primary package is critical for both product protection and shelf life, but provides sales incentives to consumers. In this context, raw material suppliers, converters, Brand Owners and designers need to build a strong cooperation in order to find the best solution every time.
ADDITIVES DESIGNED FOR R-PET PETis, in fact, the preferred material to package food and drinks: light, totally transparent and easy to recycle in order to produce either the same packaging again or other useful items (such as fibre, fabric, strap, car parts and other injectionmoulded parts). Nonetheless, R-PET can lose some of the exclusive qualities of its virgin material such as mechanical strength, connected to its intrinsic viscosity, or its transparency due to the crystallisation of the material. REPI IV Enhancers are able to increase the IV from 0.05 dl/g to over 0.10 dl/g depending on the LDR. Not only that, they balance the IV “peak” resulting in greater homogeneity of the final mixed resins.
ARE FMCG REQUIREMENTS COMPATIBLE WITH A CIRCULAR ECONOMY MINDSET?Now more than ever before, the plastic industry stakeholders are called to contrast arguments with strong emotional impact with their extensive know-how and innovation potential. Because, after all, consumer packaged goods and plastic packaging reflect our contemporary frenetic lifestyle: the speed with which we work and move imposes fast-paced tools. The plastic packaging for food is the perfect example: practical, functional, it allows shopping once a week and having fresh food with a long-shelf life. Combining this context with the world vision of improving the quality of life and of embracing a circular economy mindset is not only desirable, but already possible. We, as colorants and additives producers, are called to play a leading role and are involved in the virtuous circle of offering advanced and smart solutions in this direction.
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