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The liquid colour technology between FMCG requirements and circular economy


Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are normally sold quickly and at relatively low cost. Non-durable goods such as soft drinks, dairy products, fruits and vegetables, meat and baked goods are highly perishable and need consequently a package able to preserve them especially during logistics and distribution. At the same time, since those products are fast moving, it is imperative for them to beat the competition: they need to be highly eye-catching and recognisable on shelves. The unit pack or primary package is critical for both product protection and shelf life, but provides sales incentives to consumers. In this context, raw material suppliers, converters, Brand Owners and designers need to build a strong cooperation in order to find the best solution every time.

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