Meeting ambitious environmental goals
The launch of the Circularity Test Protocol provides industry stakeholders with a powerful tool to meet ambitious environmental targets. EPBP’s Design for Recyclability Test Protocol already aligns with the EU’s Packaging and Packaging Waste Regulation (PPWR) and the Circularity Test Protocol can be seen as the next evolution towards true circularity.
“With this new protocol, EPBP reinforces its commitment to fostering sustainable packaging innovations that embody true circularity,” said Antoon Spiessens, co-chair of EPBP representing UNESDA.
“This protocol offers industry stakeholders a reliable framework to assess and improve the circularity of PET bottles during their R&D phase,” said John McClelland, co-chair of EPBP representing PETCORE EUROPE.
Advancing circularity in PET recycling
Circularity is defined as maximising resource use, minimising waste, extending product lifespans and enabling effective recycling, and forms the cornerstone of European Union (EU) policies and packaging legislation. The Circularity Test Protocol is designed to simulate multiple recycling loops and better address the evolving needs of the PET industry as the content of recycled PET (rPET) increases under EU policies and associated legislation.
